When Fairview Health looked to rebrand, I was asked to create a copy tone that would elevate the brand. In the end, I created a style that was engaging and emotional while also hitting on their breadth of services. To assure the brand remained consistent beyond my time with the project, I delivered a laundry list of headlines the corporation was able to reference for months to keep their brand fresh and growing. Creative Director: Krae Lausch; Designer: Jackie Hoopman
