In their quest to bring surprise and delight to its guests, Target decided to refresh its gift wrap department with Japanese designer Ayomi Yoshida. Ayomi comes from a long line of creative family members. Her exuberant, graphic pop art colors and origami package adornment needed just the right touch of discrete packaging. The solution was the message “The art of gifting” using white and frosted boxes that showcased her art. The launch included a three dimensional endcap, origami doordrop, and fun Target GiftCards.
Designer: Wayne Talley | Copywriter: Adam Reynolds
