Hatteras is a luxury yacht company based out of New Bern, North Carolina. Hatteras wanted to celebrate their 60-year anniversary in style by throwing an exclusive event. Guests were able to tour the factory, experience sea trials of various yachts and gamble the night away in New Bern.
The event had to feel exquisite and luxury down to the smallest detail. Because of that Hatteras came to Adventure to create the invites and the attendee’s exclusive gifts. The designer, Kelsey Malsom, created an ornate pattern focused around a casino by the sea theme. The design took inspiration from the back of a playing card while also incorporating small touches that hinted at the 60-year (diamond) anniversary.
SCOPE
Logo
Invitation
Shipping box
Event gifts: Glassware | Playing Cards | Poker Chips
Designer: Kelsey Malsom | Associate Creative Director: Jenna Lalley | Creative Director: Gina Nacey | Copywriter: Adam Reynolds, Dave Schutz
Project won a Neptune Award for Best Event Marketing (Grassroots)
