I love writing radio ads. It's one of the only mediums where the copywriter can turn a crazy idea in his or her head into a full-on theatrical production. All it takes is a good script, great voiceover talent, a talented sound engineer and a few sound effects thrown in for good measure. And sometimes working with Rhymesayers hip hop superstars Brother Ali and Ant of Atmosphere to make me look really good. Here are some of my favorites I've written over the years.